Krafton Inc., PUBG Corporation’s holding is investing $100 million to develop an esports ecosystem in India, a press release from the company reads. The investment will facilitate a regional head office of Krafton in India with over 100 employees and the development of entertainment, IT, and video games in India.
The news comes in along with PUBG Mobile’s announcement of a return in the Indian region. PUBG Mobile Unban was the most hyped phrase in the gaming spectrum lately after the news of a possible return was reported by several reputed media organizations. TalkEsport was the first one to break the story of a PUBG Mobile return after several highly placed sources confirmed the publication.
PUBG MOBILE FOR INDIAN REGION
The developer also announced that the game will be created according to the “preference of Indian users for a healthy gameplay environment and culture.” This falls in line with PUBG Mobile’s market worldwide where India comes at the top. The return of PUBG Mobile in India will help the developers to recapture some of its lost markets from Garena Free Fire & Wild Rift.
Krafton’s investment in the region will elevate India’s ranking in the global esports ecosystem. India’s esports footprint has already seen a surge after PUBG Mobile’s unprecedented popularity drive. The rise of smartphone users and low data cost has been one of the several factors which fueled the gaming industry growth in the world’s largest democracy.