Gaming culture defines a new way to celebrate International Women’s Day with Cooler Master

In recent era of digital boom, our culture and traditions are the most affected intangible properties. The shift in the perception of people has been evidently being sensed. Gaming, all-together has always been a controversial topic as far as modernization is concerned. And gaming community in particular, as always, happens to be at the receiving end of an unconstructive criticism.

But that is not what we are discussing today. Today, I came across a Facebook post on my timeline while browsing on my way home. The post looked promising. The article was about how a computer hardware company is celebrating International Women’s Day in India. Yes, that sounds odd, but it is what it is.

Cooler Master, the maker of PC cooling fans and other PC hardware peripherals is offering a pretty interesting deal for the female gamers out there. And this is not limited to India. The organizers, Drag2Death have managed to bring the female-only SheChose2Be event to Malaysia, Singapore, Thailand, Sri Lanka, Indonesia and Bangladesh.

Digital gaming and electronic sports may sound look an invention, but it isn’t. Instead, digital gaming has always been in the industry, untapped and under the hood. According to a report by Deloitte, esports will garner 1.5$ billion in the trade by the year 2020. And it is bigger than most people expect.

The championship with a fancy name, SheChose2Be, will offer three different games to compete with a participant expectancy of around 500 female gamers. In an organized manner, this is the first female-only gaming event. Although it is named International Women’s Day celebration, the event will open four days prior to 8th of March.

Its a good initiative.. Will be nice meeting like minded girls through it. – Shagufta ‘Xya’ Iqbal, renowned gamer.

In India, there are hardly any marked female gamers. The gaming culture is still on the vertical on being marked as an independent industry. It is often mixed up with technology and computers, although, gaming and hardware companies in India are pushing in the tradition more than ever. The substantial growth the country witnessed in the previous year, and a lot has been anticipated for the current year. Starting from events to international participation, there is still a lot to invest in alongside money.

Zerah ‘Angela’ Gonsalves

Talking more about female gamers in general, in the U.S., there as been a significant growth in numbers. The number rose to 48 percent. In a report published by NYTimes, big brands and organizers are interested into introducing more female gamers in the community. “It’s an extremely toxic environment for women,” said Stephanie Harvey, 30, who is a top competitor in esports tournaments for the game Counter-Strike: Global Offensive and plays for CLG. “To be a woman in esports, you have to have a thick skin.”

Intel and the esports company ESL partnered to form AnyKey, an advocacy organization that seeks to create support networks and provide opportunities for women in esports. AnyKey, the creation of Intel and ESL to increase the number of women in esports, focuses on two areas. One is research and discussion of the diversity issue, headed by T. L. Taylor, a professor at the Massachusetts Institute of Technology, and the other is initiatives and solutions, led by Morgan Romine, a former esports player.

AnyKey organized a women-only esports tournament in March at one of the industry’s largest events, the Intel Extreme Masters competition in Katowice, Poland. Ms. Romine said she saw women-only tournaments as a way to strengthen players’ skills and move them into open competition.